FERCHAU 360 (1.0)
Year
Context
Immersive employer-brand experience for FERCHAU Engineering GmbH.
Approach
A navigable panoramic world uses spatial storytelling to introduce FERCHAU’s technical disciplines from a visitor’s perspective.
Thanks to technologies like the Oculus Rift and Google Cardboard Virtual Reality is on everyone's mind. We were very excited to be asked to develop the »FERCHAU 360« App to get with the hype.
The goal stays the same: Create a technical and emotional experience for employees and clients by using the companies values and departments as a central theme.
With this project we continue a longtime, solid collaboration: in 2011 we developed the »FERCHAU AR« app, using the formerly cutting edge technology of Augmented Reality for marketing the biggest German engineering service provider. We continued to push it further over the last five years, culminating in this latest installment.
With the decision to do a web app instead of a native one, the potential number of users boomed immediately. But it also makes great demands in terms of Responsive Design and Performance.